One of the largest brands in the world is home to eBay.com and many of the technology companies that make electronic commerce possible.
As the company nets a significant amount of revenue from their holdings in white-hot subsidiaries like PayPal, Magento, StubHub and Milo, recruiting and retaining the best and brightest employees/talent is a critical factor in the company’s ability to achieve success.
The complexities of recruiting employees and interns to an organization with the profile of eBay Inc. creates significant challenges. It’s constantly competing with similarly categorized companies like Facebook, Microsoft, Twitter, Yahoo!, Google and recently Palantir. The company also has an understated brand with nested hierarchies of unincorporated sub-brands, which can make the story of eBay Inc. more challenging. Finally, there’s the legacy factor with target audiences and within the marketplace, which most of the competition does not have.
With Phenomblue, the goal of eBay Inc. was simple. Create a strategy that defines measurable success, while delivering a tactical plan and transformative creative to succeed.
Through the Rova Method we worked with the University Programs team, key leadership and stakeholders at the executive level to build a platform that is comprehensive and actionable. We also delivered a creative package that includes new positioning, messaging and a campaign for the launch of the next recruiting season.