The nation’s largest online job site is much more than the go-to destination for job seekers.
Working with employers from around the world (including 92 percent of the Fortune 1000) CareerBuilder, unbeknownst to most job seekers, offers a variety of employment- and career-related solutions. In addition to powering more than 1,000 separate career sites, CareerBuilder manages the employment brands for companies, helping its partners identify more candidates, attract better talent and develop engagement and retention strategies. Reaching and retaining top talent is a big job that requires the type of insight that comes from trusted relationships and a deep understanding of what makes each company a great place to work.
CareerBuilder has the added challenge of serving clients within similar industries – all competing for the same top talent. For these job seekers, choosing a career is a life-altering decision, requiring the ability to picture themselves working there and fitting in with the culture. This makes the unique value proposition of a company’s employment brand more important than ever.
Phenomblue developed employment brand strategies and tactics for CareerBuilder partners, including Bridgestone, Denny’s, Rooms To Go, Comer Holdings, Westfield Insurance and h.h. gregg.
CareerBuilder’s partners come to us time and time again for a different way to attract and retain candidates and to stand out from their competition.
Through one-on-one interviews with corporate leadership and stakeholders at the executive level, we compile themes from their recruitment and onboarding experiences as well as how they view the company’s culture. Coupled with valuable data and research from CareerBuilder on how candidates use career sites and what details they’re looking for up front, we craft messaging and a unique employee value proposition for each partner.