Rewind is our weekly More post where someone from our brand experience agency curates his or her favorite news from the week before. This week’s post is brought to you by Kt M., vice president, general manager.
Living in LA, Kt would never leave her house without a stable, real-time traffic/navigational app. Waze usually keeps her from getting sucked into LA gridlock. But without FaceTime, Kt wouldn’t get to talk to her nieces and nephew in the Midwest…and she couldn’t live without being a part of their adventures. If you live apart from loved ones, travel often or just are super needy, FaceTime is the jam.
Like its vicious reptilian namesake, this is terrifying. And the fact that this drug’s effects mirror the classic rotting, shuffling horror movie zombie is not the scariest part: krokodil users tend to only live two to three years. It’s officially hit the American market, so it’s anyone’s guess how it will impact our communities over the next few years.
The dynamics of office settings fascinate me. This article examines the science behind workplace seating arrangements and rearrangements. My key takeaway insight: “If I keep the org chart the same but change where you sit, it is going to massively change everything.” We see it in both Phenomblue offices, and it’s why we are 100% laptop based with desks on wheels.
Shopping for clothes is the worst. Like having to wander from shop to shop, stepping in and out of fitting rooms, waiting in line and then going home with nothing because the world is a terrible place and no good things happen to you. Thankfully, we have ecommerce. Without it, I’d be stuck in a living nightmare of having to shop brick and mortar or forced to never leave my house due to a severe wardrobe deficiency. Refinery 29 takes a look back at some of my favorite online fashion retailers. (All hail Nasty Gal and ASOS!).
Super-interesting look at the differences in lifestyle depending on where you happen to (or choose) to live in our nation. Cost of living, when looked at through the kaleidoscope of diverse American cities, is such a complex, yet personal story.
Of course, Wired would be the publication to pilot mobile commerce in the reading experience. They’ve already partnered with Mastercard on this November’s tablet edition. We’ll see if this is the path to take for successfully integrating purchase and publishing — something the floundering traditional industry could use to rebuild revenue and craft a new type of brand experience.