Category Archives: Blog

Our experiences, observations, opinions and more.

Kevin Brown Selected as Midwest Executive of the Quarter

Home to Fortune 500 companies, business giants and outstanding educational institutions, the Midwest houses some of the best and brightest industry leaders in the nation. Four times a year the Midwest Executive of the Quarter (MEQ) award honors a person who exemplifies these characteristics. This quarter, Kevin Brown, CEO of Omaha Steel Castings, has been […]

Building Employee Trust Results in Long-Term Prosperity

By Brooke Heck, Phenomblue VP, Practice Lead First day on a job as told from two points of view: New employee: Fill out paperwork. Did I file as “1” or “2” on the W-2 form last time? Take photo for ID badge. Where are the restrooms? Pick out your favorite kind of pens. These are […]

Building Disruption Into Your Digital Strategy

By Joe Olsen, Phenomblue Co-Founder and CEO The definition of “disruption” is as follows: forcible separation or division into parts. For business, it is defined as a radical change in an industry, business process, etc., especially involving the introduction of a new product or service that creates a new market or the radical change in […]

Streck Appoints Phenomblue as Connected Communications Partner

The worldwide leader in cell stabilization and manufacturer of clinical and research products for laboratories looks to a strategic, innovative and technology partnership to improve customer interactions. Omaha, NE – Streck, manufacturer of hematology, immunology and molecular biology products for clinical and research laboratories throughout the globe recently selected Phenomblue as their primary communication partner […]

Vendorin Selects Phenomblue as Primary Communications Partner

Omaha-based electronic payment solutions provider seeks to expand business growth through a new connected communications strategy by partnering with Phenomblue. Omaha, NE – Vendorin, a growing Omaha-based electronic payment provider, selected Phenomblue to rethink their position and messaging strategy relating to customer acquisition and activation. Phenomblue will be responsible for driving the strategic business planning […]

Midwest Laboratories Chooses Phenomblue as Connected Communications Partner

One of the nation’s largest testing labs for agriculture, food and environmental analysis looks to a strategic, creative and technology partnership to help modernize the way the company interacts with their customers. Omaha, NE – Midwest Laboratories, one of the largest testing labs for agriculture, food and environmental analysis in North America, recently selected Phenomblue […]

Free Bagel Friday Doesn’t Equal Employee Engagement

By Brooke Heck, Phenomblue VP, Practice Lead A recent study from Gallup found that few organizations know how to truly engage their employees. Thirteen percent of employees worldwide are engaged in their jobs,* meaning they are interested in their work and making a full effort on the job. The remaining 87 percent of employees are […]

Successful Sales in the Connected Age – SXSWi 2016

Every March, Austin, TX overflows with entrepreneurs, agency experts and industry leaders who share ideas surrounding emerging technologies and digital creativity. From happy hours to networking and breakout sessions to workshops, SXSW Interactive transforms Austin into a hub of brilliance. Phenomblue’s VP, Sales and Marketing, Gabe Romero, presented his industry knowledge during SoDA’s Rapid-Fire presentations […]

E-Commerce: Top 10 Tips For Success – Infotec

Joe Olsen, Co-Founder and CEO of Phenomblue, presented “E-Commerce: Top 10 Tips For Success” at Infotec on March 21. Infotec is one of the Midwest’s annual tech gatherings focused on meshing technology, business and innovation. Organized by AIM — who recently went through the Rova process to identify their own brand needs and future picture […]