Our experiences, observations, opinions and more.

Kevin Brown Selected as Midwest Executive of the Quarter

Home to Fortune 500 companies, business giants and outstanding educational institutions, the Midwest houses some of the best and brightest industry leaders in the nation. Four times a year the Midwest Executive of the Quarter (MEQ) award honors a person who exemplifies these characteristics. This quarter, Kevin Brown, CEO of Omaha Steel Castings, has been […]

Building Employee Trust Results in Long-Term Prosperity

By Brooke Heck, Phenomblue VP, Practice Lead First day on a job as told from two points of view: New employee: Fill out paperwork. Did I file as “1” or “2” on the W-2 form last time? Take photo for ID badge. Where are the restrooms? Pick out your favorite kind of pens. These are […]

Building Disruption Into Your Digital Strategy

By Joe Olsen, Phenomblue Co-Founder and CEO The definition of “disruption” is as follows: forcible separation or division into parts. For business, it is defined as a radical change in an industry, business process, etc., especially involving the introduction of a new product or service that creates a new market or the radical change in […]

Streck Appoints Phenomblue as Connected Communications Partner

The worldwide leader in cell stabilization and manufacturer of clinical and research products for laboratories looks to a strategic, innovative and technology partnership to improve customer interactions. Omaha, NE – Streck, manufacturer of hematology, immunology and molecular biology products for clinical and research laboratories throughout the globe recently selected Phenomblue as their primary communication partner […]

Vendorin Selects Phenomblue as Primary Communications Partner

Omaha-based electronic payment solutions provider seeks to expand business growth through a new connected communications strategy by partnering with Phenomblue. Omaha, NE – Vendorin, a growing Omaha-based electronic payment provider, selected Phenomblue to rethink their position and messaging strategy relating to customer acquisition and activation. Phenomblue will be responsible for driving the strategic business planning […]

Phenomblue Athletics Takes the Win in Wiffle Ball Game

June 6, 2016 wasn’t your typical Monday afternoon at Phenomblue. Excitement was buzzing through the air with anticipation of the big Wiffle Ball game that was to take place at the CWS Sandlot in Aksarben Village. We are great at business strategy but could we apply our expertise in strategy to the field? Four o’clock rolled around […]

Midwest Laboratories Chooses Phenomblue as Connected Communications Partner

One of the nation’s largest testing labs for agriculture, food and environmental analysis looks to a strategic, creative and technology partnership to help modernize the way the company interacts with their customers. Omaha, NE – Midwest Laboratories, one of the largest testing labs for agriculture, food and environmental analysis in North America, recently selected Phenomblue […]

Free Bagel Friday Doesn’t Equal Employee Engagement

By Brooke Heck, Phenomblue VP, Practice Lead A recent study from Gallup found that few organizations know how to truly engage their employees. Thirteen percent of employees worldwide are engaged in their jobs,* meaning they are interested in their work and making a full effort on the job. The remaining 87 percent of employees are […]

Successful Sales in the Connected Age – SXSWi 2016

Every March, Austin, TX overflows with entrepreneurs, agency experts and industry leaders who share ideas surrounding emerging technologies and digital creativity. From happy hours to networking and breakout sessions to workshops, SXSW Interactive transforms Austin into a hub of brilliance. Phenomblue’s VP, Sales and Marketing, Gabe Romero, presented his industry knowledge during SoDA’s Rapid-Fire presentations […]

Welcome Karim Khayati & Thad Thomas

Since the beginning of the year, we have welcomed Karim Khayati and Thad Thomas to the Phenomblue team. Get to know our new faces below. Karim Khayati, VP, Executive Technology Director, leads the internal Phenomblue technology team of front-end, back-end and infrastructure developers and engineers. He also provides strategic insight on technology aspects for new […]

E-Commerce: Top 10 Tips For Success – Infotec

Joe Olsen, Co-Founder and CEO of Phenomblue, presented “E-Commerce: Top 10 Tips For Success” at Infotec on March 21. Infotec is one of the Midwest’s annual tech gatherings focused on meshing technology, business and innovation. Organized by AIM — who recently went through the Rova process to identify their own brand needs and future picture […]

What’s Your Definition of Success in 2016?

By Joe Olsen, Phenomblue President and CEO In 2016, you will change and your business will change. Control the trajectory. Over the next several weeks, if you’re like me, you’ll read hundreds of articles on what will happen in 2016. Predictions for the new year are abound but the only real truth is that everything […]

Recap of DMC in Russia

CEO and President Joe Olsen and VP, Executive Creative Director Jonathan Tvrdik presented last week at the Digital Marketing Conference in Russia. At the DMC about 300 marketers, agencies, brand managers, entrepreneurs and communication professionals gathered to discuss insights and best practices of generating effective communications. In Olsen and Tvrdik’s presentation they focused on what […]

Recap of Techweek KC – Have a Strategy. Execute Purposefully.

Last month, hundreds of visionaries and thought leaders gathered to celebrate technology and innovation within the community. Attendee’s backgrounds ranged from emerging startups to “titans of technology.” With a focus on Big Data, this year’s Techweek KC dove into how analytics can help companies not only make money but recruit and retain the right talent. […]

Welcome Julie Rensch, Tina Helms, Megan Fletcher & Maria Watts

We at Phenomblue are excited to announce our most recent hires — spanning departments and experience. Get to know our new faces below. Julie Rensch is an Account Director at Phenomblue, developing and managing the firm’s client relationships while serving as a strategic asset, directly impacting our client’s businesses. Previously, Julie served in leadership and management […]